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Most watched Tour de France in Netherlands for 20 years

27th July 2015

Argon Bora at the Tour de France 2015

The 2015 Tour de France was the most watched in the Netherlands for 20 years, reports NOS.nl. The live coverage attracted an average of 1.1 million viewers per day, and the early evening summary programme, Studio Tour, was watched by an average 860,000 people (21.4% of total TV viewers during its slot).

The Tour was 'followed' on TV by a total of 10 million Dutch people, or 66% of the population - those who said they watched for at least 5 minutes during the race. More of those were men than women: 71% of men and 62% of women followed the event.

There was a lot of publicity for the Tour because of its Utrecht start, and stage 2, from Utrecht to Neeltje Jans, broke the record for the number of Dutch people watching a stage live on TV, with almost 2 million. At the peak near the finish of stage 2, as many as 3.1 million viewers tuned in.

The next most popular stages were the last one to Paris (1.93 million viewers), and the penultimate stage to Alpe d' Huez (1.88 million).