Yorkshire cycling website


Toyota Aygo ad for distracted driving

28th July 2018

I was surprised when I saw Toyota's advert for distracted driving in their Aygo.

People are addicted to their mobile phones. You see it everywhere - it's human nature to focus our attention on screens. On the sofa at home - fine. On the train or the bus - fine, most of the time. Walking around town - not so good, but probably the only danger is to the person doing it, not anyone else. Cycling - not recommended, but to an extent it's the person on the bike putting themself in danger more than other people.

Driving? No. We know perfectly well it's dangerous. Look where you're going, not at your phone.

You see the effects time and again. Driver doesn't pull away from the lights when they change, because they are looking at their phone. Driver in slow traffic on the motorway veers to one side of the lane, then makes a sudden correction, because they are looking at their phone but keep glancing up. And occasionally, driver causes a crash and kills someone, because they are looking at their phone.

And yet, car manufacturers are building distracted driving into their products, with screens above the gear stick, that display the same things as mobile phones. How is this responsible, or even legal?

That Aygo advert accurately portrays a person behind the wheel with two thirds of their attention on driving, and the rest on a conversation by text on the car's screen.

For it to be totally realistic, you would add in two more things. One, there would be traffic, not empty roads. Two, when stopped in a queue at the lights, Mr Aygo would be sending texts to Alan and Emily, or whoever it is. A conversation is usually two-way. (Actually, on a second viewing, I see he is tapping the screen at the lights).

I find it incredible that Toyota think this is an acceptable car design. I realise other manufacturers are doing much the same. And unbelievable that this could be regarded as an acceptable advert.

Froome Salbutamol case

25th May 2018

Chris Froome

Chris Froome, by denismenchov08, Licence CC BY-SA 2.0

There's been an awful lot of comment on Chris Froome's Salbutamol case, almost certainly too much. Cycling journalists ask hard questions of Froome, but give the UCI a free ride about the leak of the confidential process. For below the line commenters, everything is evidence of cheating - good and bad performances alike.

Read about the Froome Salbutamol case.

Zandvoort bike lane Donkeys, West TanfieldBike lane at fork in road, Zandvoort

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