Welcome to Yorkshire have released research showing a £98 million
boost to the county's economy from the 2018 edition of the Tour de
There were 2.6 million spectators at the roadside, 79% of them from
Yorkshire, and the other 21% from the rest of the UK or abroad. 12.5
million viewers watched the event on TV.
Of the £98 million spent over the 4 days of the Tour, £41 million
was on accommodation, and £57 million was non-accommodation items
including food, drink, and transport.
Many Yorkshire businesses have shared their positive experiences of
the Tour de Yorkshire. Café Vélo in Beverley enjoyed its busiest day
of the year so far when the event (start of Stage
1) came to town on Thursday 3rd May 2018. Zarina's Tearoom in
Kettlewell (on the route of Stage
4) said, 'It was a great day, very chaotic. Tour de Yorkshire
certainly added to the value of the day!'
Minibuses in Ripon is a general transport business, but it
offers transport for cyclists with specialised trailers for their
bikes, for example for people doing C2C and Way of the Roses. On the
back of the Tour de Yorkshire, they have seen 'a huge rise in cycle
The Black Swan in Helmsley (Stage
3) made a day of it, and experienced a large increase in
drinks sales. 'It was great to get all the local residents and
visitors cheering together.'
Cultural businesses benefiting from extra visitors included Elsecar
Heritage Centre and Leeds Art Gallery.
The race is not just about economic impact. Sir Gary Verity: 'The
Tour de Yorkshire is about bringing communities together as well,
and the way people turned out to support this year's race was truly
overwhelming. The county has taken the event thoroughly to its
heart, and we'll work hard to ensure it keeps going from strength to